Purpose Statement

Purpose Statement


Do you know your company vision or mission? Can you recite it without looking at it? If not, then we can pretty much bet that your employees don’t know it either. If they don’t know what it is, how can they embrace what it espouses?
Your vision or mission statement should be a short, easy to remember statement that represents what your organization is all about. Here’s a quick guideline for developing Vision, Mission, Brand, and a Core Value. We call this group of identifiers a “Statement of Purpose.”
• Your Vision Statement describes what your organization would like to be.
• Your Mission Statement describes what you must do to achieve your vision.
• Your Spirit (or Brand) represents what you want people to feel.
• Your Core Value should be the one thing you believe most.
If employees are in tune with one or two of these identifiers they are more apt to make decisions and focus on behaviors that support these ideas.


A Hospital - Statement of Purpose
Vision (To be) The first choice in healthcare
Mission (To do) Treat each patient/visitor as a guest
Spirit (To feel) People will feel cared for
Values (To believe) In personalized attention to needs

Learning Journey, Inc. - Statement of Purpose
Vision (To be) To be a resource for retaining a talented, motivated workforce
Mission (To do) To help individuals and organizations embrace learning as a journey rather than a series of programs
Spirit (To feel) People will feel competent, happy and inspired
Values (To believe) A positive work environment = increased creativity and productivity

Compiled By : QTQ-2008. Email : info@qtq.co.id